Set on a wide crescent of golden sand along the coast of Versilia, Viareggio is famous above all for its clear blue sea, its traditional carnival masks and its tastes and flavours. Strolling along the famous promenade of Viale Giosuè Carducci, dotted with boutiques and small restaurants and eateries, always humming with life, and along its waterfront, you can appreciate to the full the pleasant sunny atmosphere of this small town with its Art Nouveau, eclectic and art deco style. Its historic centre, damaged by World War II air raids, still preserves its fascination and offers important architectural attractions such as Torre Matilde, the town’s most ancient monument, historic palaces, charming villas, squares and churches all well worth a visit. Beautiful in the summer, lively and colourful in winter, in February Viareggio explodes in a riot of colours with its famous Carnival celebrations, which each year attract crowds of visitors from all over the world.
Not to be missed in Viareggio
The Promenade and the waterfront
The beach of Lecciona
Its Liberty villas
The Carnival celebrations
Where to sleep in Viareggio
If you like the idea of staying within easy reach of all services, boutiques, restaurants, craft workshops and night clubs, choose the town centre, or for a truly unique experience its seaside promenade.
When to visit Viareggio
Viareggio’s long hot summers are the ideal period to enjoy the coast and the sea, with the majority of visitors choosing July and August. In spring too, when nature is at its best, its lush natural surroundings offer a unique experience. Winter brings the colourful and intriguing carnival celebrations, a magnet drawing visitors from world-over.